Here’s Why Tisch Film Majors Won’t Stop Talking About Moviepass
Get ready for Moviepass and Chill.
Just so you know, I’m one of the film majors that won’t shut up about Moviepass. It’s a deal that seems too good to be true: you pay $9.95 and you can see a 2D movie every day for an entire month. As you’re probably aware, just one movie ticket in New York City already costs between $15 and $17, so getting a Moviepass means a discounted ticket AND free unlimited movies for the rest of the month.
When I heard this insane deal whispered through the hallways of Tisch, I kept asking people, “what’s the catch?” And here’s the weird part: nobody seemed to know.
I decided to try it out. I went online, put down $9.95, and waited. Over the next month, there was no sign of my Moviepass in the mail. I sat through countless classes with my fellow film majors complaining about their Moviepass taking so long. It was a disaster, because everybody wanted to see Blade Runner but nobody wanted to buy a ticket until they got their Moviepass. Two people said they tried to contact customer service, but they only found a generic email address and didn’t get a reply.
At the end of the month I finally got my card and hooked it up to the app on my phone. I wondered if the ticket people would be annoyed or if they’d even know what it was. Turns out, it wasn’t a big deal at all. They just swiped my Moviepass card like a credit card, and my tickets printed out. No money spent. So where was the catch?
According to an article I found, the Moviepass company was created by the co-founder of Netflix, Mitch Lowe. They used to have a deal that cost between $25 and $50 depending on where you lived, but when they didn’t get enough subscribers they slashed the price down to $9.95.
On the movie theaters’ end, the Moviepass promises them an influx of people going to the theater and buying expensive concessions. And on the company’s side, they’re collecting and selling your movie watching data. I assume that the co-founder of Netflix knows what he’s doing, but apparently not many people believe that the company is going to be able to sustain itself.
I found out that the Moviepasses were taking so long because too many people ordered them and they ran out of stock. Recently, a friend of mine got one and it only took two weeks, so they seem to be getting better.
Basically, there’s no reason why you shouldn’t get a Moviepass. Even if you only watch one movie a month, you’re still saving money. So unless you’re paranoid about Mitch Lowe knowing your movie watching habits and selling your information (which I personally don’t mind), you should go online and order one ASAP, just in case the company goes under before you get invited to Moviepass and chill.