Did Anyone Ever Use UberEats Anyway?
Last week, transportation giant Uber announced to its users that UberEats Instant — not to be confused with UberEats — would be discontinued after only a month in service.
A quick breakdown: UberEats was basically like Seamless, Grubhub, or Delivery.com but only in app form. You order from a participating restaurant via your trusty smartphone and the food comes straight to your door. Whereas UberEats Instant had a daily rotating menu — think like Maple or Fooze — that got dropped off at the curb (NOT your door) in 10 minutes. In essence UberEats Instant had less choice but more speed than your go-to food apps. And while Uber Eats gets the food from the restaurant and then delivers it to you, UberEats Instant kept all the food in a holding facility in Manhattan and zoomed it to you from there (…ew).
“In order to bring you the most exciting selection, the highest quality food, and the fastest delivery time, we’ve decided to narrow our focus,” Uber emailed to its users. “Starting today, 4/18, we’ll no longer be offering a daily Instant Delivery lunch menu.”
A spokesperson for Uber told Local that UberEats Instant would only be phased out of New York. UberEats is still available for when your Seamless account isn’t working (I, fortunately, have never had this problem). According to GrubStreet, Uber hadn’t really been clear on how much food restaurants were to send to the holding facility, nor were they clear about how many orders would be filled. UberEats also seemed to have overlooked the fact that, while speedy and uncaring of pedestrians, bike messengers can’t really get to anywhere in Manhattan in ten minutes. It was a good (I mean, was it though?) idea to target the busy bee worker, who may only have a short lunch break, but it appears it wasn’t put into practice quite well. Perhaps New York wasn’t the right fit for this app — though I fail to see how San Francisco, for example, is any easier? The features editor of Eater liked it, but maybe that review wasn’t enough to keep UberEats Instant afloat.
Will we miss UberEats Instant? Not really. I didn’t even know it existed until now. It seems like Uber’s attempt to corner both the food delivery market and transportation market has not quite worked out like they thought it would. What is next for Uber’s plan to take over the world? Not sure, but they definitely won’t be able to in New York what with the lack of gas stations.