Entertainment - Friday, September 19, 2008 13:34 - 2 Comments

The Case For A Hip-Hop/Soccer Partnership

Sponsorship is nothing new to Americans who follow sports. Especially NASCAR fans. However, the sheer number of NASCAR sponsors often renders the advertising space cluttered and awkward. What am I supposed to make of a car that’s sponsored by 3M and Viagra? But sponsorship in European soccer is a whole ‘nother animal. There is one shirt sponsor, which is displayed prominently on the front of the jersey, and has the potential to make said jersey look ballin’ as hell. Continue…