You undoubtedly recognize her from NYU’s Campus Cash ads, and now Joan Torch has become an internet sensation with her hilarious and insightful Facebook account. Always singing the praises of “¢ampu$ ¢a$h” and her “NYU Kiddies”, Joan is a hero to many and friend to all. She graciously answered some questions about her enigmatic life for NYU Local.
Give us a little background info on how Joan became Joan. Where did you grow up? How did you become associated with NYU?
I was born in Flatbush, Brooklyn to the destitute Torch family, with my younger, and identical twin sister, Patricia Trattoria. Growing up so poor, I remember playing dress-up with my mother’s pantsuit closet when my father would come home with no cash in his pocket and no cards to swipe. It was a challenging time in my lyfe, but that lack of anything gave me a dream to be a part of a system that would be both convenient and effective in offering multiple wayz for people to put money in their wallet. Read more…








Everyone’s favorite
Bless New York Magazine for their optimistic covers week after week
Over the last couple weeks, East Village residents wrung their hands over the mysterious 

