Unless you’ve been living under a rock, it’s hard to not notice the loads of advertising for startup companies. People hand out flyers, post stickers, spam their social media — one girl even stopped my CS professor mid-lecture to announce her new social media site.
The ridiculous number of companies, nonprofits, and organizations being produced by NYU students each year is a source of pride yet a daily annoyance/awe for the slightly less ambitious of us, who can’t remember our homework, let alone manage a small army of people doing our bidding. We looked into a (very small) fraction of NYU-based startups to check out what’s been actually advertised on those flyers.
Under the Window Records, LLC
Founder: Sam Tall, Steinhardt Junior
Mission: With help from his parents, Tall created UTW to put his friends music out to the world. His site features a “pay-what-you-want” model.
Success Level: UTW’s Gallatin singer Ania Alessandra earned enough from EP “Flowers for your Lips” to cover all costs. Tall now manages LGBTQ activist Ryan Cassata and NYC’s Wooly and the Mammoths.