After being appointed CEO of Mozilla earlier last month, Brendan Eich came under fire for donating money in support of the Proposition 8 campaign in 2008. (To refresh your memory, Prop 8 was a state constitutional amendment that prohibited same-sex marriages in California. It was ultimately found unconstitutional in 2010.) Eich, who was has been a longtime employ for Mozilla, was first discovered as a donor of $1000 to the campaign in 2012, but it was his appointment to CEO that has brought on the most controversy.
Now the team behind OkCupid, a dating site that receives over ten million unique hits a month from around the world, has decided to retaliate.
Here’s what they posted if you attempt to reach their site on the Firefox browser:
The page goes on to state that 8% of OkCupid’s matches were made between same-sex couples, and that, “Those who seek to deny love and instead enforce misery, shame and frustration are our enemies, and we wish them nothing but failure.” Nevertheless, at the bottom of the page they provide an option to redirect to the site if you choose.
It shouldn’t be surprising that OkCupid’s stance has much farther-reaching consequences.
NYU Local, for example, has reported multiple times in the past about OkCupid, which undoubtedly receives much of its traffic from NYU students, many who identify as not straight on their profiles.
How do these OkCupid users feel about the protest?
Steinhardt sophomore Melodie Davis, for example, believes that OkCupid’s attempt to send a message may prove to be futile.
“I’m not sure if OkCupid is going to have that much impact on CEO’s policies and potential employment discrimination,” Davis said.
Davis’s point is understandable. It’s easy to feel jaded and see this action as nothing more than a good PR. stunt. Still, although the protest might not make a huge financial dent for Mozilla, there are definitely repercussions that accompany the company’s image.
In fact, last week Eich posted a message on his personal website in attempt to devalue the claims being made against him and his company.
It’s important to realize that the efforts made by OkCupid, though they may not be so wide-reaching and won’t sway any dissenters, are still important in that they encourage users to seek out a browser that holds a more progressive stance in terms of its politics. Just like a last ballot that could break a tie in an election, every action counts.