On Campus - by Kenneth Hsu on Monday, February 8, 2010 11:30 - 8 Comments - 919 views
If you were watching the Super Bowl last night, you might have noticed this quite adorable commercial by Google that’s now taken the heart of the Internet. But you probably didn’t notice the subtle NYU plug at :04, did you?
Ah, just when you thought NYU and football would never be mentioned in the sentence ever again.
8 Comments
Nicole Rachel
Wow that’s awesome, I didn’t even notice while watching it. My fav search story is still the “On the Road” one, though.
Vivek Nemana
Unfortunately Columbia was plugged above NYU. Drats!!!
Vivek Nemana
At :08 I mean.
This ad was like 1/4 the story of my life
Jamie Jameson
But if you actually Google “s .. t .. u .. d ..” you get:
student loans
student loan consolidation
student loan forgiveness
student credit cards
Ha! Fitting, I suppose.
Jamie Jameson
.. although it is no small undersight by Google to make sure you get the same results in the ad that actually pull up on the web.
Perry K
They may well have used a bit of creative license on the auto-suggest results depicted in the commercial. But it’s also important to note that those results are constantly changing as the algorithm adapts to usage, and in fact, as references to this commercial on the internet, and searches inspired by this commercial, begin to occur.
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i found this the other night..thought it was so simple but so powerful. i never really thought about searches as telling a story..but they do. makes me smile