Because We Need More iPhones: A Recap of Apple’s Latest Launch Event

Most students can confidently say that their entire lives exist in their smartphone, most of these being iPhones. And now, Apple has released their latest models, the iPhone 5S and the iPhone 5C. As Om Malik from GigaOm put it, “iPhone 5 is dead. Sept. 20 you can purchase iPhone 5C and 5S in a whole bunch of countries.”

While the biggest news at this years’ event may have been the omelet station, there was a lot of buzz surrounding the release of multiple iPhone types. Not only that, but the iOS 7 software made its debut and will be available on the 18th of this month.

To make it a bit easier for everyone who doesn’t feel like reading through a billion live blogs about the conference (like we were subject to here, here, and here).

Here’s the breakdown of what you absolutely need to know:

iPhone 5S:

  • Comes in three colors: gold, silver, and “space gray.”
  • In nerd-speak, the phone will include the new A7 chip and a 64-bit chip. In layman’s terms, it’s going to be even faster (two times!) and hold more music and inane apps for you.
  • The phone includes a motion chip sensor. This means you can use the Nike app without needing to wear anything. Woah.
  • As if we needed one, it will also have a better camera. So you can Snapchat really high res, dumb photos to your friends.  Ten whole frames per second in “burst” mode, according to the WSJ. And slo-mo mode!
  • The home button is different. A silver ring surrounds it, and there won’t be a silly little square in the middle of it anymore.
  • Now, wait for it… the home button reads your fingerprint.  And it’s made of sapphire, which makes it sound even more eerily futuristic.
  • Standard pricing:  $199 for a 16GB, $299 for a 32GB, or $399 for a 64GB.

iPhone 5C:

  • It comes in colors! Five to be exact. Pink, green, white, blue, and yellow.
  • And it’s cheap.  You can get the 16GB for $99 and the 32GB for $199 with a two-year contract. Which isn’t really that cheap.
  • They made cases for the phones. $29 each. But they aren’t very attractive.
  • Apparently, it’s environmentally friendly; now your iPhone can be literally and figuratively green if that’s your thing.
  • It uses the A6 chip and has FaceTime.
  • Other than that, it’s pretty much the same phone as what we’ve seen before.

iOS 7:

  • Siri has been improved. I’m not sure how and I don’t know anyone who uses Siri.
  • It can tell you where you need to go next, based on your calendar, and how long it will take you to get there. So, now we have even fewer excuses to be late to class.
  • New ringtones, which means new ways to be embarrassed when your phone goes off in class.
  • iTunes Radio will debut. It’s the newest music service from Apple.
  • Apparently there are 200 features, so there wasn’t enough time to explain them all.

As if that wasn’t enough, iWork  and iLife apps will now be free on new iOS devices. Which means since we’re all poor students we can all afford it, but you have to buy a new Apple product first. So, it’s not really free, like nothing ever is.

On the whole, what are we to make of all this Apple news? It probably sounds like a cop out, but we’ll just have to wait and see. There’s some good, some bad, and some stuff that probably won’t make sense until we’re holding it in our hands. As Emanuel Hahn (Stern ’14), the president of Tech@NYU, said, “The 5c seems kitschy, 5s is impressive – especially performance and camera improvements (f2.2, slomo). IOS still question mark.”

But let’s face it, you’re probably going to end up with a 5s eventually. Apple’s good like that.

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    7 Comments

  1. Andrew Engelsman says

    How does an A7 chip and 64-bit processing allow you to hold more music in the 5C? 64-bit architecture allows for an increase in RAM memory, but that translates to more computing power not media storage. Good rundown though.

  2. Peter Short says

    Good break down, Brit. You do need to work on your “nerd-speak” though. The A7 64-bit processor is a big deal because it can do desktop quality processing in an impressively compact form factor. Also, the major change to Siri (other than the usual AI improvement) is the option of a male voice.
    I did enjoy the article though.

  3. Andrew Engelsman says

    I meant the 5S. Either way the point about the A7 chip and 64-bit processing remains that it will not increase memory for media storage.

  4. Sky Bourne says

    When, oh when, will they make an orange iPhone?

    Also the new the calendar looks pretty cool in my opinion. As someone who likes to leave last minute for everything I can always have an estimate of how long I’ll need to get places!

    Good write-up!