NYU students who still have their meal plans probably won’t know what I am talking about, but anyone who buys their own orange juice probably noticed that Tropicana orange juice recently changed the design of their cartons Escape from la download. I actually found out by not noticing, because I couldn’t find the Tropicana in my bodega without the giant orange in the middle of the package. Until I realize that it had changed, I honestly thought it was a cartoon of some flavored tea brand.

According to Gothamist, I was not the only one who found Tropicana’s change perplexing. After only one short month of why-can’t-I-find-my-OJ, Tropicana has decided to return to its old packaging, retaining the cute orange-shaped caps which was the only fun thing about the new design.

Peter Arnell, who was interviewed by the New York TImes, is currently taking a lot of heat for this redesign since he was the one who presented the idea at a marketing event hosted by Pepsi Co. a month ago. According to Jeff Bercovici:

“He also made over Tropicana’s packaging, tossing out the orange-with-a-straw-in-it image in favor of a glass of juice — because, Arnell explained, consumers needed to be able to visualize the juice inside the orange. ”

Sheesh. Someone is trying a little too hard to be Don Draper.

It turns out that the parent company of Tropicana is Pepsi Co., which would connect the new tao-like Pepsi logo to the zen-like features of the Tropicana design. The difference is that Pepsi’s logo is “the pinnacle of the entire universe,” while Tropicana’s is probably not.

Image from Portfolio.com