Colm Dillane, Streetwear Designer and NYU Junior, Prepares For His Store Opening

A vintage snapback rested on Colm Dillane’s curly blonde hair when NYU Local met the NYU junior at Think Coffee. He didn’t expand on the hat’s aesthetics (perfectly trendy, it could have been sold at the Opening Ceremony). Instead, he praised its snug fit – a kind of comfort that he believes is hard to find in companies these days. In fact, he is using the hat as a fitting sample for his young streetwear clothing company, Kid Super.

Dillane describes the rest of his outfit: an aged t-shirt from the (now-defunct) streetwear brand Clientele; a boot supporting his broken left foot.

“It’s Armani,” he jokes.

Despite the similarities Dillane has to a Z-boys skater team member from “Lords of Dogtown,” and the jokes he cracks about not taking himself too seriously (“I need an intern”), the math major and NYU soccer team “Rookie of the Year” understands how to manage an entire company by himself.

Combining playful patterns with solid graphic tees, Kid Super’s collection ranges from hats and booty shorts to sweatshirts to tanks. The idea behind Kid Super began when Dillane wanted to create a brand inspired by the optimism and goofiness of being a kid. The brand continues to grow and experiment with whimsical designs made of bright, eye-catching details.

Dillane’s commitment to his philosophy of creating items that can’t be bought elsewhere is what really sets Kid Super apart from other streetwear brands.

“I never liked how the brand makes the design, rather than the design making the brand,” he said about high-fashion brands. “I would make some crazy print parachute pants … MC Hammer pants.”

Kid Super is primarily an online store that ships worldwide, but Dillane recalls selling his items to a unnamed store on one occasion. His hats sold out within the hour. Though he joked about needing an assistant, he added quickly that he doesn’t take himself seriously enough to boss other people around.

Dillane has been working on opening the first Kid Super store in Williamsburg, and wants the store to feel the exact opposite of the pretentious Supreme store in Soho.

“When you walk into [Supreme], you feel like an asshole ‘cause you’re not cool enough in their eyes,” he says.

In the plans for the Kid Super store is a couch where shoppers can relax and talk as they browse the button-downs, hats, and t-shirts. He and another employee have been painting the place – even with that boot on his foot – and continue daily to add graffiti to the walls.

“It would be like a hub for creativity in New York City,” Dillane says of the place.

While painting the store walls, his fellow painter taught Dillane “the Dominican way” to drink beer: Pour clamato – a tomato and clam juice – into a Heinken. Both insist it’s incredible.

“At the store opening, there’s going to be Heineken and clamato, only,” Dillane says.

Kid Super’s third collection is premiering at the store opening on Oct. 20. Dillane has scheduled three up-and-coming rappers to perform, and promises an evening barbecue in the backyard.

There’s no doubt in our minds that Dillane will be added to the ever-growing list of Future Most Notable NYU Alumni. The upcoming store opening is only the start of his many inevitable successes.

Photos by Julia Berke.


  • George Brooks
    September 19, 2012

    This kid lived on my floor freshman year! Good for him!

  • Colm Dillane
    September 19, 2012

    This was awesome haha thank you for the write up and everyone come to the grand opening on Oct. 20th!

  • Mary Clair
    September 19, 2012

    i love this article so much … this kid is amazing… congrats colm! keep it up!

  • Tristan King
    September 20, 2012

    I found out about Kid Super through a friend, Young Lotta. After I saw the designs and a flowery five panel he was wearing I bookmarked the brand in my webpages ad have been following there movements. I cant wait for the store opening and look forward to seeing Super-Hero’s everywhere

    -Tristan.H.K of MuffinBoyApparel

  • Jason Thompson
    September 20, 2012

    Good luck KidSuper! Keep livin’ life super! Also Heineken and clamato is delicious-like drinking soup, but in a good way. Can’t wait for the store to open! Beats selling things on an ironing board in Union Square!

  • Sam Pin
    September 20, 2012

    Colm is so cool and so is KidSuper! He also has a nice penis :)

  • Josh Davis
    September 20, 2012


  • Grace Curatola
    September 20, 2012

    I have known Colm in an extremely spiritual way for a very long time. We met in a past life and our friendship is one that I cherish. I support him fully in his goals and achievements. His aura is just so beautiful and you should support him too. I love Colm Dillane (plus he is super sexy).

  • Cristine Castillo
    September 20, 2012


  • Andrew Olshevski
    September 20, 2012

    I would pay a pretty penny for a NYU Local x Kid Super snapback

  • Brayan Reyes
    September 20, 2012

    This great, keep up the great work Bud. Stay super like you always have. I love you. :)

  • Julia Berke
    September 20, 2012

    @AO same same. all my paychecks to kidsuper

  • David Byrd
    October 24, 2012

    Lizzie, you’ve got to check out Ferris New York. It was started by a Gallatin Sophomore and has a brick and mortar store in Williamsburg.

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