Sponsorship is nothing new to Americans who follow sports. Especially NASCAR fans. However, the sheer number of NASCAR sponsors often renders the advertising space cluttered and awkward. What am I supposed to make of a car that’s sponsored by 3M and Viagra? But sponsorship in European soccer is a whole ‘nother animal. There is one shirt sponsor, which is displayed prominently on the front of the jersey, and has the potential to make said jersey look ballin’ as hell.

For instance, before I knew that O2 was a telecommunications company (Telefonica), I just thought that Arsenal FC was sponsored by oxygen, which is ballin’. In a related story, AS Roma is now sponsored by WIND. Udinese Calcio got sponsored by a clothing company called “Gaudi” just to ensure that their ballin’ lifestyle is well-documented. Aston Villa have shirts that just say “acorns.” Ballin’? Maybe not. Cute? Kind of!

But, with this new economic climate, sponsorship can be fleeting. The Fed saved the shit out of Manchester United’s jersey when they bailed out AIG. West Ham United was not so lucky. Until earlier this month, they had arguably the ballinest sponsor in world football: XL. There it was, plastered across the player’s chests, letting everyone know how they were livin’: Extra. Fuckin’. Large. Unfortunately, when 11 companies associated with the tour operator went under, West Ham were left with a blank, and altogether unballin’ jersey.

Now they are left with the question of what sponsor to secure in order to regain baller status. So what’s more ballin’ than XL? That’s right: XXL! The renowned hip-hop magazine would be a perfect match for the East London club. For one, West Ham needs to regain some street cred after losing Anton Ferdinand and Nigel Reo Coker. And on the other end, XXL would be much more likely to get mentioned in lyrics referencing a rapper’s “kick game.” Most importantly, West Ham need a sponsor from the hip-hop community if they are going to retain the support of the biggest baller out right now. Let’s make this thing happen.