On September 13th, Gavin Brown’s Enterprise, a seminal gallery that launched the careers of many of today’s big contemporary art-stars (commence eye-rolling?), opened their new Rob Pruitt show, “iPhotos.”  No, you heard me right: iPhotos.

Those same “Mobile Uploads” albums that pop up on your feed have become works of art. That includes the pics of your friends getting drunk, screen shots from movies like Funny Games, and even photos of panda bears from that one time you went to the zoo.

The show looked, and was, pretty fantastic overall, but in a very specific “This is ridiculous, but it’s amazing!” sort of way. Giant blown up iPhotos line every wall (inside and out), keeping you scanning for something recognizable or remarkable.

The show also recreates a cemetery on the gallery floor with appropriately decorated tombstones made in honor of (somewhat) recently deceased celebrities. For instance, a showgirl-esque mirrored tombstone has the name “Anna Nicole” scrawled across it in hot pink lipstick. Another is painted yellow with a black stripe, to mimic Charlie Brown’s shirt, is dedicated to Peanuts creator Charles Schulz.

Piles and piles of “leaves,” cut from magazines, are swirled around the gallery by wind-blowers. Perhaps with the juxtaposition of a cemetery and iPhotos, Pruitt is invoking the recent David Brooks op-ed “Lord of the Memes” in which the columnist bemoans contemporary hipsterdom and mourns the release of the new iPhone as the day when “media displaced culture.”

Whatever the “point” may be, Rob Pruitt is an “artist,” and although this show may be seen as obvious, it can still be enjoyed for its effort, sincerity, and visually stimulating qualities. For the show, Pruitt wrote a surprisingly sentimental artist’s statement about discovering the iPhone and how it changed his life.  “iPhotos,” much like Twitter or Facebook statuses, allow us to live vicariously through the experiences of people far-removed from ourselves.

All in all, it made for an intriguing opening: a good show, free tacos, and oh, John Waters was there.