City - by Kate Ray on Wednesday, October 22, 2008 15:58 - 5 Comments
Whoa, did you just see the picture on the side of that bus turn from a Coke bottle into an Oreo? Don’t worry, it’s not the acid. Gothamist reported that the MTA is replacing the ads on the sides of its buses with GPS-controlled screens that change with each neighborhood’s demographic. You know, so that every bus starts flashing its American Apparel signs as it passes by Washington Square Park. Right now, MTA is testing out the technology on the M23 route, which runs East-West in Manhattan on 23rd street.
5 Comments
dene chen
Cody Brown
This is pretty brilliant. I don’t see much comparison to Big Brother - but it’s going to be pretty entertaining to see what these advertisers think certain neighborhoods are interested in purchasing.
Chris Kennedy
@ Cody. She just hasn’t told you yet about how the advertisements actually read the chip secretly implanted in your brain to find out your blood sugar levels, current bank holdings, and credit history.
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THAT IS SO WEIRD/AWESOME/STRANGE- i don’t know how I feel about this.