Gawker has a scary story today about new cell phone software that can record what you’re hearing and report back to the companies that want to know. If you hear an ad on the radio, for example, the software will store that data so that companies will know how effective their advertising is. The company, IMMI, has this ominous message on its website: “The ad experience has changed. Measuring ad effectiveness hasn’t. Until now…” (Cue Darth Vader theme.)

Photo: Flickr courtesy of wanderingone