City - by Kate Ray on Wednesday, September 24, 2008 10:18 - 3 Comments - 20 views
Having trouble quitting smoking? NYC wants to help – by giving you free matchbooks. As part of the city’s anti-smoking campaign, the Health Department has come up with a line of disgusting-looking matchbooks that they’re giving out for free at cigarette retailers in the South Bronx, Harlem, and northern and central Brooklyn. The matchbooks are all printed with the words “Cigarettes are Eating You Alive,” and show pictures of gum disease, tumors, and infected lungs, so that you might think twice before you light that match. Or you might just feel more guilty as you go ahead and do it anyway. We don’t know if this idea will actually work, but the matchbooks will be a great gift for your smoking friends whom you want to stress out even more.
Photo: Flickr courtesy of Porcelaingirl° {enthusiastic foolish}
3 Comments
http://www.thesharkguys.com/2008/09/24/new-nyc-anti-smoking-weapon-nasty-ass-matchbook-images/
As we said here, it’d be more effective if the gruesome imagery was on the actual package…
Good post about J-School ignoring the move from print to online…book publishing is in the same leaky boat
You know what makes ME really want a cigarette? Talking about cigarettes. Or matchbooks. Or anything smoking-related. One day all the smokers will be corralled inside a 12-by-12-foot square in the middle of Tompkins Park. Hopefully somewhere there will have a light.
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This is an interesting concept, but as a smoker, I have to say most times I’m desperately groping around my bag trying to find SOMETHING to light my cig so I don’t have to be that annoying girl who bums a light from people outside of Silver. I don’t really care what’s on my matchbook as long as it lights my cig.
And… that picture really makes me want a cig right now.